Oliver “Birdie” Salva

Co-Founder and Principal
Curiosity Design Research


Birdie Salva is a design researcher with a background in qualitative research, UX research, brand management, systems thinking, and game design.

As the co-founder and general manager of Curiosity, Birdie helps companies discover product and service design possibilities that are inspired by local insight. He has led over 190 research projects in the past 9 years for clients such as Sun Life, Nestle, Johnson & Johnson, UNICEF, and USAID.

Prior to Curiosity, he was a user researcher at an industrial design startup, a brand manager for L’Oréal Philippines, and a lecturer at Ateneo de Manila University’s School of Management.